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Creating <a href=''></a> Thread DNA to Ensure Apparel Authenticity

photo With its array of thread products, A&E’s broad client base includes customers who use threads for industrial sewing, embroidery, consumer products and technical textiles. “Part of our customer base has a need for traceability, whether it be for anti-counterfeiting or—if a brand contracts a manufacturer or full-package supplier—they want assurance that the thread they are specifying ends up in the garments they produce,” said Chris Alt, A&E’s executive vice president. “Applied DNA had a unique and revolutionary solution.” Over the course of the past 127 years in business, A&E has seen its share of innovative technologies in apparel production as the industry evolved. With its own legacy to maintain and reputation to uphold, A&E was discerning about the technology partner it would choose to develop anti-counterfeiting products. “We were very careful about the technology that we wanted to associate our sewing thread with,” Alt said. “One of the biggest things that we vetted in the beginning was safety and the effect on the end user or consumer as well as our people and our own associates in our operations.” Among its clientele, A&E counts major fashion brands that rely largely on a reputation for quality and unique approaches to apparel manufacturing. This customer base includes makers of luxury apparel and accessories, a segment extremely vulnerable to counterfeiting. “We’ve had positive feedback especially on the luxury side of the leather-goods industry, where there are a lot of counterfeit products, specifically in the handbag market,” Alt explained. “Thread is in a high proportion of the product. When you think about the input going into a sewn product, thread is one of the lower costs in proportion to the whole article.” With the apparel resale market growing in popularity, manufacturers of luxury goods that utilize this type of thread can increase the secondhand-marketplace value of their products. There is also potential for the use of Applied DNA Sciences’ technology in another growing textile segment—fabrics manufactured from recycled materials.

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